Our Kartra developers continue to innovate and update our all-in-one eCommerce automation platform.. We listen to you and to the needs of online marketers everywhere. This week’s updates help put you in the best position to sell more, make more and retain more customers.
Update #1: One-Time Offer Page Templates
One-time offers (often known as OTO’s) are a highly effective component of any profitable marketing sequence. You know why? Because the customer has already given you their money. So they’re in a buying mood. You don’t need to sell them all over again.
So why not share an offer that fits with their existing purchase? (Note: a proven best practice is to price the OTO no more than three times the cost of the original purchase).
Now that you see why you absolutely must do OTO’s, how do you create them within Kartra? Good news! With an expanded selection of easily customized one-time offer page templates. All are designed to easily maximize your upsells.
Update #2: Offer / Order Bumps
Why settle for a one and done purchase from a customer when you can “bump up” their checkout revenue? With this update, your customer can optionally check an additional product be added to their cart during their checkout process. (Edit product -> checkout tab -> Bump Offers box).
Order bumps are the easiest and quickest way to boost the value of each customer, especially when they can add to the cart with just a click.
Update #3: Email Alignment
It’s always good to have choices and options, right? Well, now when you choose “Advanced”, you can select alignment so your email can be delivered visually on the email screen as left, center or right.
You should always send a test email to yourself first just to make sure you like how everything looks.
Update #4: Facebook Pixels
You can now add a Facebook Pixel to your page in Kartra! This is essential if you’re running a Facebook ad campaign. Adding a pixel helps track audience response and marketing performance.
If you need help setting that up, just click the link above and we’ll walk you through it, step-by-step.
Update #5: Drag the Sequence Builder
Setting up your marketing sequences is done in the Sequence Builder. To give you added ease, flexibility and help you get your sequences in place quicker, you can move the Sequence Builder and Sequence Analytics (in detail) canvas by right-clicking and dragging.
It’s that easy!
That’s five updates in all for this week (just one short of a six-pack)! Enjoy exploring this new updates and watch for further blog posts as more updates go LIVE.
Be sure to come to our weekly Kartra Q & A webinars every Tuesday at 3 pm Pacific, where the agenda is based on attendee questions.