NEW IN THE KARTRA-VERSE We just wanted to let you know about an update that should make your life a little bit easier. We have consolidated Kartra Academy with Kartranaut, so there’s one central place for you to learn and get resources. As a result, Kartra Academy will cease to exist, and the content...
Have you ever tried to hire someone or be hired on a freelance site? They’re a nightmare to navigate. They take huge cuts of profits from the experts, forcing them to increase their prices, and charge hefty fees for the businesses that are hiring. Not to mention, those sites are littered with thousands of...
Like clockwork, the new year rolls around and people start talking about resolutions. Some want to lose weight. Some want to travel more. And others want to make a boatload of money with a profitable business of their own. This article is for the people that fall into the last category. We’re kick-starting the...
Back in the day when you wanted to land a job, you just needed a resume, and maybe a headshot if you were in “the biz.” And that may still be true for a few small select industries. But, for most jobs these days, employers and prospective clients are looking at you online. They’re...
Email marketing is a powerful way to connect with customers and get sales. But, no matter how well your email is written, it won’t matter if people aren’t opening your emails to start with. That all comes down to your subject line. We’re going to share with you our top six formulas for email...
Most Monday morning rituals include combing through your inbox from over the weekend and deleting emails from people and brands you don’t care about. But every now and then there are emails you care about receiving…and you can’t seem to find them anywhere. You wonder if you typed in your email incorrectly. Or if...
In 1995, Lynda Weinman launched a website. Nothing big. It cost her $35 for a domain name. She just wanted to help people learn web design, and at the time, she did it free of cost. Fast forward a few years and Lynda put up a paywall on her website, charging $25 a month...
65% of businesses believe generating traffic and leads is their biggest marketing challenge. That means two-thirds of business owners find acquiring new customers to be more difficult than say, closing the sale or getting people to open their emails (which are not small feats either). And sure, you could just throw money at Google...
You’ve finally done it. You have countless pages, beautiful graphics, site copy to rival Emerson, and all you have to do now is click “Publish” and watch your leads, conversions, and sales come pouring in like a beautiful monsoon. But it doesn’t happen. Instead, you get a whole bunch of clicks; aimless clicks to...
Diving into the world of online marketing can be confusing. Those who claim to be experts on the subject often throw around a laundry list of terms like “conversion,” “split testing,” or something about “bouncing.” (Bouncing is less fun than the term might imply.) These terms all have important meanings, but they’re useless to...
At some point in your life, you’ve probably seen a bad web page. Whether it was hard to navigate, plastered in poorly-placed colors, or drenched in walls of small-font body text, you likely never wanted to visit it again. If you’re like us, and want your potential customers to visit your site without retching,...
Building a website is a daunting process full of potential pitfalls. Discover the top six challenges and how you can overcome them. In the digital age, every business needs a website. That much is common knowledge, but actually building a website that customers like to visit is another story. Countless “do-it-yourself” website builders exist,...